Kerrang! have created a reader profile for the magazine to show what the average reader is like. The age range for readers is 15 - 24 years old (making the average age around 19), with a few older readers too, and 60% of the audience are male. The readers are typically fairly intelligent individuals who enjoy social media, fashion and video games (who buy around 30 albums every year). Almost all the readers - 87% - buy the magazine every single week. They are also tend to spend a lot on music, purchasing an average of 6 albums per month; which is 53% more than the national average. They also are 8 times more likely to spend £200 per year than a non-reader of Kerrang!, and are 5.5 times more likely to go to a rock concert.
95% of Record Collector readers are male, with an average age of 44 years old (90% aged between 30 - 59 years old, and 68% between 40 - 59). 15% of their readers tend to go to a live concert at least one time a week, and 36% listen to live music once a week or more. Their audience will probably own around 2144 vinyl albums, and 1046 CD's. The magazine welcomes a large range of genres, which means the audience will also probably listen to a lot of different kinds of music. Their current circulation is around 35,000, with a readership of at least double that figure.
The average Metal Hammer reader is a young male, with an average age of about 22. 41% of the readers are in employment, with 51% studying. The audience spend approximately £113 per month on things like music and concerts, half of them will see music at least once a month, and 79% will be attending some sort of festival within the next year. A lot of the readers play some sort of musical instrument, as 2/3 play the guitar, and 1/3 are in a band. 41% of the readers have made some sort of purchase because of reading the magazine, and 61% have visited another website.
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