Thursday, 19 September 2013

METALHAMMER Magazine Deconstrucion Essay


METALHAMMER Deconstruction




Throughout all the front cover, most of the writing is in all capital letters to grab the attention of the target audience, which is people who typically listen to metal. Above the masthead, the main cover-line reads ‘’Metallica: ‘through the never’ revealed!’’ which makes the reader want to find out about this brand new, secret information. Down the left side of the page are all the other cover-lines which lists different bands, with small captions underneath, including some sort of technical pun, eg ‘AVENGED SEVENFOLD – is the new album an upgrade?’ or ‘CARCASS – system restoration complete’.

All the colours on the front cover are in the cool tones, predominantly different shades of blue. The only warm tones on the page are a few flashes of red on Korn’s logo or the band member’s face. The man on the cover – presumably a member of Korn – has his arms crossed, giving off a very threatening look. It appears to be staged by a professional photographer, and is looking at the camera which means it is a direct mode of address.

There appears to be a studio light directly in front of him and slightly to the left, making his right side in slight shadow; which furthers the threatening appearance. Overall, it is well laid out. The Korn front man is slightly covering the title, showing that he or his band is the main focus, all the text is very visible, and the colours set the tone of the magazine.



The contents page goes over two pages, and the main image takes over most of the second page. As the text over the main image is the largest on the page, they are clearly trying to get the attention of the reader and want them to read this article first as it is probably the main article of the issue. All the articles listed are introduced with the band that the article is on, then comes the page number and a short summary of the article to let the reader know what they are about.

They have included their logo in the top right of the second page, and the masthead of the contents at the top left corner of the first to tell the reader what page they are on. Also, all down the left side of the second page they have included all the essential information like the people who worked on the magazine, contact information, and the date the next issue is released.

Other images throughout the pages have been included to show the reader that these are also fairly important or entertaining articles that they should probably read, but they have left out the summary of the articles, which means the reader perhaps won’t know what it is about until they actually read it.

 

On this double page spread, the masthead is just the name of the band that the article is focusing on, and the kicker is just talking about the venue of the concert that they are talking about. They have also used a pull quote from a part of the article, so if someone is just flicking through the magazine and see this they may want to read the rest.

As this concert appears to be very special, they have noted the set list that the band performed, and have said multiple times where the concert was held. In the bottom right corner they have also included a small fun fact for the reader’s entertainment, and next to the page number they have mentioned some essential information – the official magazine website, which can help you set up a subscription or contact the creators.


They have also included drop caps at the beginning of the article to give the article a slightly more formal feel and to officially start off the article. Overall, the pages are very colourful and don’t exactly have a set theme, although it suits the article well and makes it seem more fun and appealing to the target audience of people who enjoy this band and want to hear about the fun Iron Maiden concert.

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